Web Analytics Marketing

In past decade, how organizations market have changed drastically with the huge shift towards digital media. However, for effetive use of digital marketing and to track and measure return on investment of marketing campaigns, you need to understand your website traffic source, visitor behaviour, and webpages performance.

This hands-on training program in ensures you gain expertise in Web Analytics and helps you leverage the data through the web analytic tools, to draw insights for marketing and business development. The training covers various aspects in depth - analytics techniques, web data analysis, social media analytics, multi-channel analytics, qualitative research & many others.

Upon completion of this program, you would be able to:

  • Measure Web Traffic
  • Visitors Count
  • Track Bounce Rate
  • Identify Exit Pages
  • Optimize Marketing Campaigns
  • Identify Target Market

Program Duration- 15 hours

Program Methodology- Instructor-led, hands-on workshop with live and dummy projects

Who should attend- This program is of great value to marketing professionals, digital marketers, social media marketers and business owners

Web Analytics Marketing - Program Content.

  • Introduction to Web Analytics
  • How Google Analytics works
  • Key Performance Indicators & Analytics Techniques
  • Navigating Google Analytics
  • Traffic Sources
  • Actionable Web Analytics Reporting
  • Visitors
  • Qualitative Research
  • Dashboards
  • Social Media Analytics
  • Google-Specific Techniques and Reports
  • Web analytics tools
  • Goals & Ecommerce
  • Common mistakes analysts make