Search Engine Optimization

Researches show that 90% of people who use search engines on internet rarely get past the first page of search results. SEO is the process of affecting the visibility of a website or a web page in a search engine's natural or un-paid or organic search results and is needed for your website to rank well in the search engine result pages. This training program equips you with the extensive process of using SEO for any website.

Program Duration- 25 hours

Program Methodology- Instructor-led, hands-on workshop with live and dummy projects

Who should attend- Individual who are interested in making a career in digital marketing or who want to improve their online business and website visibility.

To attend this training program one should have

  • Operating knowledge of computers and internet
  • Basic understanding of English language

Benefits of attending - Search Engine Optimization

After attending this training program, you would be able to effectively use SEO to increases the visibility of your website on search engines like Google, hence increasing potential traffic to achieve your business goals. After attending the program you would be able to:

  • Plan and conceptualize SEO strategy as per latest search engine algorithm, to rank any website/webpage on top of search engines
  • Execute SEO plans for any website/webpage
  • Effectively measure the impact of SEO strategies

Search Engine Optimization - Program content.

1. On-page Optimization

Introduction of On-page Optimization, Keyword Research using various tool, Importance of Domain Name, Authority, Age, Details Meta Tags, Google crawler, spider & Google bot & his work, URL Structuring and Directory Naming, Image Naming, Image Title and ALT Tags Creation, Redirection Tags, Data Highlight, Headings Tags {H1 to H6}, Content in SEO, Inline CSS, CSS Magnification & JS Magnification, Anchor Text, Link Title, Robots.txt file use and creation, HTML Sitemap creation, XML Site Map Creation, Google Webmaster Tool, Google Analytics Tool, Why is Alexa Rank Important?, Google Map Creation, Increasing crawl rate

2. Off-page Optimization.

Off-page Optimization, Backlinks, Do-Follow and No-Follow Backlinks, Google Page Rank, Increasing Page Rank, Search Engine Submissions, Pinging, Directory Submissions, Photo Sharing, Slide Sharing, Video Promotions, Article submissions, Press Release writing and submissions, Blog posting and comment writing, Classifieds posting, Local Listings & Yellow Pages, Forum Posting, Business Listing, Social Bookmarking, Social Networking, Question & Answers, RSS Feeds, Link Exchange (one way, two way and three way)

3. Search Engine Optimization Techniques

White Hat technique, Gray Hat technique, Black Hat technique

4. Search Engine Algorithms

Search Engine Algorithms functioning, Sandbox, Search Engine Penalties and Recoveries, Google Panda Algorithm, Google Penguin, Google Pigeon Update, Google Hummingbird Update, Saving site from Google Panda, Penguin and other Updates, Recovering site from Panda, Penguin and EMD.

Define Search Engine Optimization and its importance for businesses?

"Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc."

~ Chris Bennett

SEO is a marketing discipline focused on growing visibility of organic (non-paid) search engine results. All major search engines lists such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

SEO isn't just about building search engine-friendly websites. It's also about making the site better for people. From the words on the page to the way other sites link to it on the web. In the long run, only search engines can help to get traffic from old posts.

People looking for what you offer, search engines are the roadways that can make it happen.

A business with a website and online presence will have to hire an experienced SEO service provider to improve its organic Google search result listings.

There are many SEO companies who provide a platform for Search Engine Optimization, first they analyze the website then they lead to on-page and off-page optimization. SEO in India is growing rapidly through SEO analysis resulting from rapid growth of online searches.

Here are some best SEO companies with high website ranking namely; Highervisibility, Distilled, Acronym, Icrossing, etc.

One could read more about SEO through SEO articles, SEO blogs and can even check their own website using an online SEO checker and can look forward to various SEO software in order to learn SEO.

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