Outbound Marketing

Outbound marketing tries to reach consumers through general media advertising as well as through in-person contact. Depending on the venue, the approach can be extremely broad (TV advertising), thoroughly personal (face-to-face meetings), or “impersonally personal” (cold-calling or blanket emails). Through each outbound methods, sales leads are generated and then followed by internal sales representatives.

Types of Outbound Marketing?.

  • TV/radio advertisements
  • Telemarketing/cold-calling
  • Email marketing
  • Trade shows
  • Newspaper advertising
  • Press releases
  • Direct mail (brochures, postcards, catalogues)
  • Websites, blogging, and social media (which can be considered inbound or outbound)
  • Branded marketing (newsletters, key chains, pens, even flash drives)