What is Digital Marketing

Digital marketing is a bracket-term which encompasses marketing of the services and products with the help of technology. This includes internet marketing, online marketing, web marketing, advertising, social media, and through other digital medium. As compared to the traditional marketing channels, the digital marketing channels help the organization and a brand to analyze results of a digital marketing campaign in real-time. Along with this, digital marketing enables consumers to understand a brand and the quality of its service from media, relatives, peers, and friends, sources that the consumers find trustworthy. Consumers in the digital world want products, services, and brands that they can trust, that are customized to their needs, and where the communication is rather personalized. Some examples of digital marketing include content marketing, email marketing, SEO, digital marketing campaigns, PPC, text-message marketing, social media marketing & optimization, content automation, and display advertising, etc. A digital marketing strategy includes focusing on content, information, and things which are quite commonly viewed by consumers, prospect consumers, and people in general. This could include the duration of the view, the time of the view, the frequency of the view, the content of the view, sales conversions, which digital marketing plan works and which doesn’t work. Strategists use various available tools to figure out how customers are making their decisions. Some of them use a non-linear marketing approach, in which the exchanges between the consumer and the business are more free-flowing, one-to-many, and one-on-one. This allows the exchange of information, opinions, experiences, and ideas, which can later be channelized into developing a strategy.