Inbound Marketing

Inbound marketing is an all in all strategy that makes use of various forms of pull marketing, content marketing, blogs, events, SEO and many more. It helps to create brand awareness and attract new business. According to IBM, 2.5 quintillion bytes of data is created each day. Inbound Marketing is very powerful as it empowers the searcher/user with the exact answers they are looking for at a specific juncture of time. Inbound Marketing is about converting your existing reach to revenue generation.

Program Duration- 25 hours

Program Methodology- Instructor-led, hands-on workshop with live and dummy projects

Benefits - Inbound Marketing

Learning Inbound Marketing will help you to multiple the returns you are getting from your existing investments in Digital Marketing domain.

Inbound Marketing - Program Content.

1.Inbound Fundamentals

Essentials of an Effective Inbound Strategy

2.Attract Website Visitors

  • Optimizing Your Website for Search Engines
  • Creating Content with a Purpose
  • The Fundamentals of Blogging
  • Amplifying Your Content with Social Media

3. Convert Visitors into Leads

  • Enticing Clicks with Calls-to-Action
  • The Anatomy of a Landing Page
  • Guiding the Next Step with Thank You Pages

4. Close Leads into Customers

  • Sending the Right Email to the Right Person
  • The Power of marketing
  • Taking Your Sales Process Inbound

5. Delight Customers into Promoters

  • The Pillars of Delight