Digital Marketing

Creating Marketing Campaigns without Digital is no more an option. Sales & Marketing professionals need to develop an in-depth understanding of this medium to create workable strategies, to manage digital marketing teams & agencies. This course is designed to make digital marketing easier for every professional.

Digital Marketing - Program Content.

Email Marketing

Learn how to effectively build your users lists, deliver e-mails & generate relevant clicks.

Social Media Marketing (SMM)

Learn how to build brand, generate leads & aggregate audience on Social Media.

Inbound Marketing

Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.

Search Engine Marketing (SEM)

Learn how to effectively run ads on Search Engines.

Search Engine Optimization (SEO)

Learn how to get website listed among top search engine results.

Web Analytics

Learn how to make business decisions from the metrics available in Digital Media.

What is Digital Marketing?

Digital marketing is a bracket-term which encompasses marketing of the services and products with the help of technology. This includes internet marketing, online marketing, web marketing, advertising, social media, and through other digital medium. As compared to the traditional marketing channels, the digital marketing channels help the organization and a brand to analyze results of a digital marketing campaign in real-time. Along with this, digital marketing enables consumers to understand a brand and the quality of its service from media, relatives, peers, and friends, sources that the consumers find trustworthy. Consumers in the digital world want products, services, and brands that they can trust, that are customized to their needs, and where the communication is rather personalized.

Some examples of digital marketing include content marketing, email marketing, SEO, digital marketing campaigns, PPC, text-message marketing, social media marketing & optimization, content automation, and display advertising, etc.

A digital marketing strategy includes focusing on content, information, and things which are quite commonly viewed by consumers, prospect consumers, and people in general. This could include the duration of the view, the time of the view, the frequency of the view, the content of the view, sales conversions, which digital marketing plan works and which doesn’t work. Strategists use various available tools to figure out how customers are making their decisions. Some of them use a non-linear marketing approach, in which the exchanges between the consumer and the business are more free-flowing, one-to-many, and one-on-one. This allows the exchange of information, opinions, experiences, and ideas, which can later be channelized into developing a strategy.

One of the most important advantages of online digital marketing is its ability to cut down on costs by focusing on a targeted demographic. Instead of spending on multiple tools, which may or may not bring in results, brands today engage in tools which reach out to a large number of people, with minimum costs. Along with this, the digital revolution has given brands to increase their credibility, and their response rate. Customers can today reach out to businesses and through conversations solve a problem or a feedback. With more consumers moving online, brands have been able to use this to their competitive advantage and stay ahead in the industry. A long-standing customer relationship, a prominent social media presence, and effective utilization of tools significantly lower expenses, service costs, interface-design costs, promotion costs, advertising costs, and processing costs.

With more businesses moving online and using digital marketing techniques, a digital marketing career has become among the top sought after careers. More digital media courses and social media courses have come up in the last five years than ever before. More importantly, some of the best digital marketing courses in India integrate the digital and traditional channels together to keep up with the digital marketing trends in the country. Not only does the industry offer more flexible career options, it is one that is here to stay. Some positions include SEO manager, social media manager, digital marketing manager, marketing analyst, and content manager. A digital marketing internship can also begin your career in understanding how to read data, draw conclusions, and plan projects accordingly. If you are looking for a transition, make sure that you create a strong social media presence for yourself, and follow speakers and leaders from the industry to learn about digital marketing ideas and digital marketing tips. Make sure that you are learning about SEO, PPC, social media, Google analytics, and content marketing. This will help you becoming up-to-date with the digital marketing trends.

After all, your social media is your business card today.

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